1
Days1
Days0
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MinutesRedesigning the future of web design for the Northern Territory. This is an event not to be missed.
Darwin, Northern Territory, Australia
Sunday to Wednesday August 15, 2021
Can event marketing contribute to brand equity? A field study with consumers participating in different types of events (trade shows, street events, pop-up shops and sponsored events)indicates that event attendance has a positive impact on brand equity. Our analysis reveals that brand experience, an antecedent of brand attitude, mediates the relationship between pre-event and post-event brand equity in all types of events.
Brand event marketing will increase brand equity through brand experience, especially if the event involves a direct and intense customer experience with the brand.
Brand event marketing will increase brand equity through brand experience, especially if the event involves a direct and intense customer experience with the brand.
Brand event marketing will increase brand equity through brand experience, especially if the event involves a direct and intense customer experience with the brand.
Brand event marketing will increase brand equity through brand experience, especially if the event involves a direct and intense customer experience with the brand.
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